Dignity
We honor the worth, individuality and personal choices of every person we serve.
Our story
Charlotte's Home Care is a family-owned agency in Little Rock, built by one caregiver over fifteen years. We are small on purpose, and we intend to stay that way.
Our mission
Compassionate support, so people can stay safe and independent at home.
Charlotte's Home Care is a family-owned, non-medical home care agency committed to delivering compassionate support for seniors and individuals with disabilities, illness or injury. Our services provide reliable assistance of the highest quality, enabling clients to maintain their independence while remaining safe and comfortable in their homes and communities.
Our vision is to set a standard of excellence in home care by ensuring that every individual receives care with dignity, respect, compassion and professionalism. We are committed to enriching lives, promoting independence, and providing peace of mind for the families we serve.
Founder & Administrator
Meet Charlotte Butler-Rice
My name is Charlotte Butler-Rice. I am a healthcare professional, administrator and community advocate with more than 25 years in home health care and supportive services. I began as a Certified Nursing Assistant, providing direct care in assisted living communities, nursing homes and human development centers. Those years taught me, first hand, what people need when daily life gets hard, and what it costs them to ask.
What started as a career became a calling. I started out working solo in 2011, then with a small team, without an official business name, just doing the work because I loved it. Word of mouth did the rest, and by 2016 I formalized what had grown into a family-owned, non-medical home care agency. Today we serve Little Rock and the surrounding Arkansas communities with care built around each person. I believe caregiving is more than a service. It is a relationship built on trust, respect and a sincere desire to make a difference in someone's life.
“Serving others is not just a job or duty. It is a calling that I wholeheartedly embrace.”
Charlotte Butler-Rice
Our DIRECT values
Six words that shape every visit
At Charlotte's Home Care, our commitment to exceptional care is guided by our DIRECT values. They shape every interaction and every service we provide.
Integrity
We act with honesty, accountability, professionalism and ethical responsibility.
Respect
We listen attentively, value independence, and treat every client with kindness and consideration.
Excellence
We are committed to providing the highest quality care and exceptional service every day.
Compassion
We lead with empathy, understanding, and a genuine desire to make a positive difference.
Trust
We build lasting relationships through dependable care, open communication and consistency.
More than a name
Why family-owned matters here
Home care is unusual among services in that quality depends almost entirely on one thing: whether the same person keeps coming back. Everything else in the brochure stops mattering when they do not.
Large agencies struggle with that. Staff turnover is high, schedules get filled by whoever is available, and a family can meet six caregivers in two months.
Being small is how we avoid it. The person who writes your care plan is the person who reads your message when something changes, and the caregiver who came last Tuesday is the one who comes next Tuesday.
It is not a marketing position. It is the operating model, and it is the reason we intend to stay this size.
Where we work
Serving Central Arkansas
We cover ten cities from our base on Interstate 30 East in Little Rock.
- Little Rock
- North Little Rock
- Sherwood
- Maumelle
- Benton
- Bryant
- Cabot
- Conway
- Wrightsville
- Hot Springs
Our promise
Come and talk to us
DIRECT care. DIRECT values. DIRECT commitment to serving others with helping hands and warm hearts. Tell us what is going on at home and we will tell you honestly whether we can help.